David Fairbrother: Digital Design

Independent Liverpool

Brand Identity / Front-End Development / Graphic Design / UI Design

At the start of 2013 Independent Liverpool was a fledgling blog, with no design direction.

I immediately empathised with the ethos of the boys and their journey to celebrate the best quality, best tasting and best looking independent shops, restaurants and venues Liverpool has to offer.

With the first iteration of the site I setup up the logo and branding, established a typographic system and factored in a responsive layout, allowing us to find as many readers as possible, desktop or mobile.

With the advent of the Independent Liverpool Card we stepped up the scope of the project; the site was developed to include an all-inclusive directory of every review, a reference for each independent’s discount offering, an interactive map and world class redesign.

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